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"Design Thinking for Business Transformation" Speakers: Rebecca Díaz-Atienz and Mauricio Vianna, North Region Virtual Meeting (Cabarrus & Huntersville)

Strategic Business Management


Topic: "Design Thinking for Business Transformation"

Presentation Description:

We’ve already seen the process during our May event, now we want to focus on one of its applications.  MJV will offer an overview of the Design Thinking process, mindsets and some of the tools that can help teams apply the methodology for more innovative, valuable and human-centered solutions. Additionally, we will deep dive into the topic of business transformation and the importance of being able to adapt to the growing uncertainties and complexities of our world. Participants will be able to discuss, brainstorm and reflect around how Design Thinking can be leveraged for their organizations to successfully transform and maintain relevance in this volatile context.


Learning Objectives/Outcomes:

  • Understanding the 4 phases of Design Thinking.
  • Ability to apply 4 phases.



Presenter: Rebecca Díaz-Atienza, MJV Head of Innovation

Bio:  Rebecca is the  Head of Innovation for MJV Innovation and Technology in the US. She leads a team focused on driving innovation through human-centric approaches, aimed at identifying opportunities in current and future scenarios. Rebecca has experience with innovation design, research, strategy, organizational culture, and business transformation. She has supported companies such as Delta Air Lines and Coca-Cola in the integration of Agile and Design Thinking methodologies, and coached teams in the application of these methodologies for the development of innovative strategic solutions. Rebecca has a M.F.A. in Design Management from the Savannah College of Art and Design, and a Masters in Architecture from the University of Puerto Rico, where she is originally from.  Rebecca is passionate about identifying unmet needs, solving problems through human-centered design solutions, and leading others to do the same. 


Presenter: Mauricio Vianna - CEO MJV

Bio:  Maurico received his BS in Computer Engineer at PUC-RJ (1990), MSc. in Computer Science at IIT - Illinois Institute of Technology (1992), and Ph.D. in Computer Science at IIT (1995).   As a consultant he has worked for: Chicago Board of Trade Clearing Co.(USA), Performance Computing Inc.(USA), Miller&Fairchild Inc.(USA), R&R Donnelley(USA), Boavista Bank, Secretaria Municipal da Fazenda of Rio de Janeiro, Telefonica Celular, Claro, Vivo, Oracle and Bradesco Seguros.   He has published several articles at international conferences of IEEE and ACM about Software Engineering and Active Databases. Currently, he is working in projects in the areas of Bank Innovation, Mobile VAS, Auto/Health Insurance Innovation, Social Systems Innovation and Pharmaceutical.

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Type of category: Cabarrus County

Type of activity: Strategic Business Management

Date: August 19th, 2021

Hour: 17:30 to 19:00

Number of PDUs: 1.5


Members: Free

Non members: $20.00

Students: Free