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"Product Theory - Planning for New Products & Innovation" Speaker: David Mantica, Metro Region (Ballantyne, Charlotte & University)

Strategic Business Management
Topic: Product Theory - Planning for New Products & Innovation
Presentation Description: Innovation and creativity are business bingo words for sure, but even though they conjure up visions of blow hard empty suit executives clamoring on and on, they are still critical. At the end of the day organizations grow by entering new markets, adding new products, reacting to changes impacting their current product set or adding new customers. All these business actions are empowered and amplified by innovation and creativity. With one big consideration, can new external products be driven by internal capabilities development? Well the answer is yes and that’s where Business Analysts and Project Managers come in to play.
More and more companies are developing internal systems capabilities as a competitive advantage in which they can use as a platform to drive new products and solutions. They are also moving to mindset around products instead of project which drives ultimately to managing a internal product portfolio. The deeper you must go to find interested customers the more expensive it gets and the more work you have to put into getting the business. So if you can find new products or quickly locate new customers within the context of current capabilities you can continue to get the “richness” of margin without digging a completely new well. PMs and BAs are now at the forefront of developing additional capabilities to logically connect new services and products to existing systems.
In this session you will learn:
  • The complete details of product theory
  •  S-curve analysis
  •  Creation of value
  • An understanding of cognitive diversity and cognitive basis
  • How to cover come those issues to create something new
  • How ideation works
  • Understanding of Influence and getting things done
  • Cognitive biases that impact creative change initiatives
  • The concept of self-organization and empowering teams to create and execute without leadership involvement
  • Lead-start up and iterative product development
Presenter: David Mantica, SoftEd.

Presenter Bio: David has 25 years of business-to-business services, consulting, coaching, and training industry experience in roles from operations, service delivery, marketing, product management and executive management. Just recently he successfully sold his business-to-business training firm having taken it from $1.2m to $13m in seven years all done organically. Currently David is current the VP and General Manager for SoftEd US, a leading provider of transformational training services, working to support companies embrace agile methods for achieving business results. Along with his work at SoftEd, David provides business owner coaching services to several companies in the Raleigh-Durham area through DTM Services. He also provides pro bono career coaching services and presentations to individuals and organizations throughout the US.

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It is no longer possible to register for this event


Type of category: Charlotte

Type of activity: Strategic Business Management

Date: June 15th, 2021

Hour: 17:30 to 19:00

Number of PDUs: 1.5


Members: Free

Non members: $20.00

Students: Free